I have just read an interesting article in TechRepublic about the usual problem of explaining IT technical concepts to a "normal" user. It is a challenge that we, IT professionals, encounter frequently in our work: how to make clear to the user the correct meaning of a complex IT subject that we are trying to explain...
One of the biggest problems we face nowadays is the vulgarisation of IT. Many decades ago, when computers were still regarded by the users as a mysterious box full of wonders, it was much easier for us, the experts. Users didn't fool around with their equipment before finally giving up and look for help from an expert, they came immediately to us for assistance, and this made things a bit simpler. Nowadays, everybody seems to be an expert in IT and likes to show off to their friends how able they are in handling the, sometimes very difficult, problems they encounter when dealing with their computers.
In the article I mentioned above, the advice is to make use of analogies in order to make things clear to the user. It is a very good approach and I have used it countless times with success. But be careful, trying to clarify an issue with some sort of childish comparison to a graduate may appear to that person that you are being contemptuous. The opposite, using an analogy that is not within the reach of the person in front of you, is also pointless. Therefore, a very important consideration is that in order for the analogy to work, you must look for something that is familiar and appropriate to that kind of user.
IT professionals have long understood this challenge and a lot of issues are already being put forward in such way that they directly refer to an analogy that is easy for the user to grasp. Take the case of viruses, for instance: a computer virus doesn't need further explanation to a user, he understands immediately the need to avoid having a malicious piece of code inside his computer in the same way we don't want to get a virus inside our bodies. If he does something about it, that's another story, just like people that still refuse to get the flu vaccination. But this stubborn behavior cannot be changed, it's part of human nature...
Take a look at the article yourself and find out which analogies you find useful or which ones you have been using that are not there. The main point is: nothing beats a good analogy as long as the analogy doesn't seem in any intellectual way unsuitable to your audience...